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There is a moment when someone chooses a diamond. They are not just buying an object – they are deciding on a story, a set of values, a feeling. And this is where most people pause. “Okay, but what’s the actual difference?”
And not everything that’s yellow is gold – sometimes not even the stuff sold to us as if it were. But how do we actually find out what that pretty ring is really made of, the one we bought on vacation last summer?